Chinese poeple have rice as their staple food. In recent years, the Chinese fast food industry has grown rapidly in and out of China. The company has created the Fantaste brand, using rice as its main selling point and innovating and improving traditional clay pot rice to satisfy the modern costumer’s demands. 

 

Fantaste has created a fast food restaurant system that integrates dieting with the modern, fast-paced and exquisite lifestyle which fits more with a foreigner’s diet and consumption.

 

Determined to change the people’s common “Can make you full, BUT not nutritious” impression about fast food restaurants, and captures the general public, through a mix of brand image, good dining environment, quality, exclusive and single person service, as well as a healthy and nutritious diet.